On the Spot April 2025 - where planners talk about brands they've never worked on
On Strategy Showcase
00:00
The Power of Branded Characters
This chapter examines the role of branded characters in advertising, contrasting real-life figures with fictional icons and their impact on brand identity. It also highlights the effectiveness of nostalgic marketing strategies, showcasing examples like GEICO's Maxwell the pig, and the emotional connections these characters foster with audiences.
Transcript
Play full episode
