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Media and the Quest for Identity with Andrew McLuhan and Henry Jenkins #2

The Future of You

CHAPTER

Podcasts: A Medium of Intimacy and Diversity

This chapter explores the relationship between podcasts and radio, emphasizing the concept of intimacy in podcasting and the ability to listen at any time and for any duration. It delves into the historical context of Marshall McLuhan's statement 'the medium is the message' and discusses the development of the podcast landscape, highlighting the rituals and diversity associated with podcasting. The chapter also touches on the decentralization of podcasts and the trend of niche programming, as well as the sense of community and group activity that podcasts create.

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