Building Digital PR Links Using Freely Available Data

Welcome back to this week’s episode of the Niche Pursuits News podcast, where Spencer and Jared report on all the latest news in SEO. 

It was a busy week, so tune in to hear what’s new at Google and how changes there effect content creators and webmasters. Stay for the latest updates on their side hustles, and don’t miss the weird niche site discussion at the end. 

The first news item is a big one. Based on a post on LinkedIn, there's speculation that Google's SGE might not be rolled out now, or maybe not even at all. That’s obviously great news for SEOs.

Spencer and Jared dissect this news item and try to understand what Google’s future plans are. Are there really going to be changes? What’s behind the gradual shift in the language they’re using? Listen to the episode to hear what they think is actually happening.

The conversation continues to revolve around Google, but the topic shifts to what’s going on behind the scenes there. Another LinkedIn post gives a bit of insight into the company, suggesting that the company has no real leadership and is plowing ahead with AI while slowly killing organic search.

Is Google really done innovating? Does the company need new leadership? Hear what Spencer and Jared have to say about the situation.

The next news item up for discussion is Google’s announcement that its contract with Appen has ended and it has cut thousands of search quality rater jobs. 

Although there was confusion about whether or not Google was getting rid of all of its quality raters, the company confirmed that it’s simply cutting ties with Appen.

How did this news initially come to light? Spencer has the scoop!

The last news item today is that Sports Illustrated’s publisher has laid off most of its union staff. You might recall that SI was busted recently for using fake AI-generated personnel on its website and, as a result, the CEO got fired.

Want to hear more of the drama at SI and with AI and the world of publishing? Listen to the full episode!

In the Shiny Object Shenanigans portion of the podcast, Spencer revisits a website he started about a year ago, the goal being to drive traffic from Facebook. His Facebook page has 45k likes, and he shared the strategy he’s using to get people to his site.

How’s it doing? Does it have potential? What happened when he applied to Mediavine? He shares some Facebook page metrics, including link clicks, and he fields several questions from Jared about his strategy. 

Jared reveals a new and exciting side hustle he’s got in the works: a public speaking side hustle. He’s set a goal for the year to speak at 4 conferences, and he’s already got a few lined up. But what does he hope to earn or achieve from this new side hustle?

When it comes to Weird Niche Sites, Spencer goes first with Let’s Learn Slang, and he looks at a few of the articles and shares their stats from Ahrefs. 

How could the site have established more topical relevance? And what do Spencer and Jared think of the About page? 

Jared then shares his site: Easy Toilet Tips, the number one source for lavatory bias-free reviews. 

The site has a ton of content but hasn’t put a lot of thought or effort into UX. Although it seems like an AI-generated website, Ahrefs reveals that it’s been around longer than that. Traffic peaked at one point, but it was devastated by the HCU.

And that brings us to the end of another episode of the Niche Pursuits News podcast. We hope you’re feeling up-to-speed on all the latest SEO news and inspired by Spencer and Jared’s side hustles and general insight.

See you next Friday!