2min chapter

Grit cover image

CRO Stripe, Mike Clayville: Building Tornado Companies

Grit

CHAPTER

How Do You Get Your Customers to Believe in Your Technology?

In every company i've been at, all the big tornado companies, it was about figuring out how to sway the largest enterprises in the world to a new type of technology that they weren't yet convinced was going to be into them. So i break it down to again, what are the first principles? Well, the first principle of getting some a customer to believe is proof. And so you also know that you need to have some lighthouses. And so i intentionally chose lighthouses, and i deeply engaged with those lighthouses to make sure we got them where we wanted hem to go - which is a point that they col be very successful with our technology.

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