2min chapter

The Sleeping Barber - A Business and Marketing Podcast cover image

SBP 040: Making a Promise to the Customer. With Roger Martin.

The Sleeping Barber - A Business and Marketing Podcast

CHAPTER

Differentiating Through Promises to the Customer

The hosts explore the importance of making promises to customers and how it can differentiate businesses, using examples of Wilson Art and for Micah. They also discuss the debate on differentiation versus distinctiveness in marketing.

00:00

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