How to Build an Audience Before You Launch

Gareth: I would have done exactly the same tactic. Back then we were going through Mailchimp's followers and I was looking at people that could be slightly influenced or based on us in the future. So I started to follow them and tweet them and mention that we've got a product coming soon. The way that we pitched it was email octopus for a fraction of the price of Mailchimp. And it was straight away. We had 2,000 pre signups ready to launch on that day. He says he has seen startups who write code for months and then launch and then have an amazing launch. "Then I think where and why users go and where are they?"