Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Intro

This chapter features a conversation with a University of Chicago professor specializing in behavioral science and marketing. The hosts delve into how behavioral insights can significantly improve brand marketing strategies and motivate business owners.

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