469 – Shortcut Your Startup with Courtney Reum
The How of Business - How to start, run, grow and exit a small business.
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The Importance of Having an Exit in Mind
I was shocked the number of people that ate a certain diet or did this or did that and then just, you know, drink a bunch of cheap alcohol. And so we said, can we start a better proposition both in terms of the quality of ingredients in the bottle and also kind of the product and the mission? When you started the business, did you both have a somewhat definitive exit in mind? Yes, no, I think we, well, the last chapter of our book is always talking about when you start something, make sure you have the exit in mind. You're building something with the idea that it's the difference between building a brand and turning a profit.
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