How to Know if Copy Is Good or Bad

"I feel like you can't really know if copy is good or bad in the term," she says. "If I wasn't in marketing, I certainly wouldn't take the time to pull out my phone and Google whatever the name is" She adds that it's not so good if a piece of copy isn't doing its job: conveying a benefit to the consumer,. Is it talking to the target audience? Does it give them a call to action? Is it clear why they should care about this?"