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Nintendo's Origins
Acquired
Atari 2600 - The Magic of the Swapable Game Cartridges
Atari 2600s became a subcategory of toys in the sort of American consumer psyche. The magic to this and why these became so popular as toys is the swappable game cartridges. So if you buy an Atari 2600, you're not just buying a toy for this year or this birthday or this holiday,. You're buying toys for the next several years to come.
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