Coca Cola and the Brand

Coca Cola sold more cases of beverages last year than any year in their history and they'll sell more this year. The strong brands, you know, just look at the ones that General Foods had in the 1980s and the ones that Craft has now that are come from that same company. I mean, take Heinz ketchup or something of the sort. It's 60% brands here in the United States but it's much higher in many other countries.