GenAI Pricing: Hype or High-Stakes Game Changer?
Let's Talk Pricing Podcast
Transforming Pricing with Generative AI
This chapter explores the transformative impact of generative AI on pricing strategies, demonstrating how it enhances traditional methods by integrating real-time data. It outlines critical use cases in price setting, contract negotiations, and sales enablement, emphasizing efficiency and communication among teams. The chapter also presents a four-step approach for organizations to successfully adopt AI in their pricing practices.
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