GenAI Pricing: Hype or High-Stakes Game Changer?
Let's Talk Pricing Podcast
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Transforming Pricing with Generative AI
This chapter explores the transformative impact of generative AI on pricing strategies, demonstrating how it enhances traditional methods by integrating real-time data. It outlines critical use cases in price setting, contract negotiations, and sales enablement, emphasizing efficiency and communication among teams. The chapter also presents a four-step approach for organizations to successfully adopt AI in their pricing practices.
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