X marks the rot: Inside Elon Musk’s Twitter branding meltdown
The Bunker – News without the nonsense
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Elon Musk's Rebranding Process
It depends on where your brand is in the firmament. If it's a controversial brand, with lots of loyalists, then people don't notice and it hits the media in a big way. I suspect he's had this in mind right from way before. Despite the competition being quite aggressive and launching around him, in a sense it's the commotion it's right moment to do it,. And Gizan de Beelis, to bring it within the Elon Musk family, and X being the designator for a lot of his brands, and his original brand indeed, X.com.
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