Ep 218: A Creator of the Floating World
The Seen and the Unseen - hosted by Amit Varma
00:00
Is It Possible to Quantify Effectiveness?
Advertising is quantifiable, to a larger extent than it has been before. Brands are very cognizant of the fact that they don't want to cross line and use data in this way. Data can be used for random reasons across the industry but as long as you're using it right, then there's good data. And we're also moving towards first party data rather than just looking at red-carpet content.
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