Masters of Community with David Spinks cover image

Proving the Business Value of Community with Erica Kuhl

Masters of Community with David Spinks

CHAPTER

I Love That You're Seeing a Rethinking of Marketing

Marketing is a rethinking of how marketing works, from kano to many. The top of the funnel is so sexy to a lot of companies but they're moving down the funnel and that's where community shines. With everyone going virtual for whatever reason, you know, like field marketing is now being changed intoCommunity because it's going from in person events to virtual.

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