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#301 - Emily Holdman - Managing Director @ Permanent Equity - How To Buy Great Businesses

The Fort

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The Risk Aversion of a Startup

Brent: I have a pretty strong risk aversion. And the reason why I love working on the segment of the market that we do is because these are businesses that have already been successful. Just based on personal experience and my risk tolerance, I basically figured out that I become a mobile in that type of environment is not for me. So there was a conversation of like, okay, yeah, go do some research and figure out what you want to do. We looked at stuff that we would never look at today, just based on the dynamics or the value proposition.

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