Akimbo: A Podcast from Seth Godin cover image

Q&A Special (E)

Akimbo: A Podcast from Seth Godin

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What Is Good Writing?

When a notion comes along, instead of discarding it, you welcome it. At some point along the way,. the notion evaporates, wasn't worth it, it goes away. But some notions, some notions are worth writing on a post it to leave by your computer monitor until tomorrow morning. And then, because your brain was thinking about it all night long, the notion can grow into a full fledged idea. This process, the process of quietly putting yourself into a state where something unfounded, unknown, unproven shows up is what each of us needs to do now. If you want to do good writing, good insight, begin by embracing bad writing, bad insight, more writing

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