9min chapter

Lenny's Podcast: Product | Growth | Career cover image

Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Marketing Models and Strategies Unpacked

This chapter explores the challenges of attributing values to advertising campaigns, particularly during customer transitions from self-service to sales-driven models. Highlighting the decentralized marketing structure at Shopify, it discusses the advantages and potential downsides of embedding marketing leads within various teams. Additionally, the chapter addresses the role of discounting in Udemy's growth and shares curated recommendations on influential books and personal reflections on leisure.

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