67: Successful Business Model Change with Caroline Johnson - the journey from Service to Value
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Revolutionizing Agency Models
This chapter explores the evolution of business models within the creative industry, highlighting the transition from service-based offerings to value-driven consulting. It discusses the impact of this shift on agency recognition and market valuation, emphasizing the need for agencies to adapt to sustainable and scalable practices. The chapter also addresses the challenges of differentiation in a competitive landscape and the importance of mastering the 'language of value' to enhance agency worth.
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