3min chapter

The Rich Roll Podcast cover image

Dan Buettner On The Lost American Diet

The Rich Roll Podcast

CHAPTER

The Hidden Story Behind Dan Butner's Blue Zones

The hidden story in the narrative around Dan Butner that I think is under-addressed is a story of serial entrepreneurship. He didn't set off writing blue zones because he wanted to create a food company or even make American cities healthier. It actually took me three years just to find the original blue zones. And our first blue zone city, I got funding from AARP made almost no money.

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