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255: Creating an Engaged Community: Owned Media Series Episode 3
Destination Marketing Podcast
The Trojan Horse of Owned Media
If you're building a community, you cannot build a community by selling to them first. Every DMO commercial or sizzle reel is the same thing, at its essence. And so that just isn't going to build an audience, certainly isn't will be able to build a community. It's the compounding snowball or flywheel that if you can actually get to all the value, and then more comes back.
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