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a16z Podcast: Bots and Beyond

a16z Podcast

CHAPTER

Engaging in Digital Conversations

This chapter explores user engagement dynamics on digital platforms, highlighting the contrast between push and pull communication methods. It discusses the emergence of messaging apps and conversational commerce, emphasizing the need for authenticity and personalization in brand interactions. The speakers envision a future integrated with bots that foster genuine connections, shifting from traditional marketing to more meaningful digital exchanges.

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