AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
14min chapter
Brewdog: World’s Most Controversial Boss
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Innovative Marketing in Crisis
This chapter explores a brewing company's response to the global financial crisis by adopting online equity crowdfunding and bold marketing strategies. It highlights their innovative campaigns, including the creation of the world's strongest beer and controversial price promotions addressing social issues. The discussion reflects on the dual nature of their marketing efforts, balancing community engagement with the risks of public perception, and offers insights for new founders on building a unique brand presence.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode