Brewdog: World’s Most Controversial Boss
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Innovative Marketing in Crisis
This chapter explores a brewing company's response to the global financial crisis by adopting online equity crowdfunding and bold marketing strategies. It highlights their innovative campaigns, including the creation of the world's strongest beer and controversial price promotions addressing social issues. The discussion reflects on the dual nature of their marketing efforts, balancing community engagement with the risks of public perception, and offers insights for new founders on building a unique brand presence.
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