Paying People to Turn Off the Fridge
What's Your Problem?
00:00
ConEd
Bob Pittman: Why don't the power companies go directly to the consumers to do this? He asks Jacob, have you ever gotten a good experience from ConEd or PG&E? "We're created to really hone in on those one or two hours a day," he says. The challenge is that they've never really focused on them as a company and nor are they very good at engaging the consumer.
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