HUNGRY. cover image

bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor

HUNGRY.

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The Parallels Between Surfing and Business

"It feels it does feel weird the amount of times I've met how I met during lockdown and then you're suddenly meeting them in real life," he says. "I'm always a I'm a half fine so this was like the well mean yeah no no I just know exactly as I imagined." 'There are a lot of parallels between surfing and business,' adds his agent, who is called big fish.

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