Managing Change – Joe Leech on The Product Experience
The Product Experience
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How to Choose the Right Washing Machine for You
You'd have a different user journey for both of them we'd understand that you were buying the fridge differently. The product page would feel differently it would be a lot more image-based and less focused on features. Most people wouldn't be buying lots of stuff in one go so they've not built up the patterns of behavior to kind of mean that they're like oh this is different from the other one or if they do know to sit hopefully it's different in a better way giving you things that they need. But even on Amazon now you'll see that while at the top of other templates for individual items look much the same they start to introduce a lot of different elements further down on
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