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Building a Strong Web3 Community, with Erika Wykes-Sneyd of Adidas /// Studio
The Outlier Ventures Podcast
Are You a Brand Strategist?
I'm really a forever student of culture. And trying to study what are the emerging values and figure out how to apply the emerging values, what's going on in the culture. I think people talk about hearts, minds and wallets. But I feel like that is just my natural sweet spot when I'm in inflow. The brand of Adidas was definitely a number two in all the markets. Yet they created the industry of the sporting goods industry years ago. So they have all of the right in the world to be a pioneer, a boundary pusher, being one to enable access to opportunity.
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