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The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Crucial Role of Product Marketing

This chapter highlights the significance of product marketing within organizations, focusing on strategies for effective positioning and differentiation in a competitive landscape. Participants share their experiences and discuss how understanding target customers can enhance messaging and execution. The conversation also touches on the evolution of marketing practices and the challenges of maintaining a unique value proposition as companies grow.

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