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The Economics of Donald Trump

Ones and Tooze

CHAPTER

The Economics of Pumpkin Spice

This chapter explores the multifaceted economics of the pumpkin industry, including the current trends in the pumpkin spice market and the profitability of pumpkin farming. It examines the historical journey of pumpkin pie and its commercialization, as well as the rise of the pumpkin spice latte and its impact on Starbucks. The discussion highlights the cultural significance of these products and their role in shaping seasonal consumer behavior.

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