How to Do Guerrilla Marketing

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"I've probably heard from every major person who has been me toed since the book came out," he says. "They're all 100% innocent when they call, you know what I mean? Like, and it was this process of it's probably like what a defense attorney goes through where you start and you're like, everyone's innocent... And then you're just like, they can't all be innocent."

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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.

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