Understanding the Context Around Things Is Really Important

Every experience is unique, so effectively every story is unique. How do we then as designers manage all those multiple combinations or multiple themes that are happening all the time with what we designed? For me it's actually about spending a bit more time up front just understanding the context and the people and the situations and the problem area in a really profound way before you start doing too much work. So not just starting working on things but actually understanding all the different sides of it for example.