How Do We Get People to Vote in Favor of a Voting Measure?

In organizing world, if you are out knocking on strangers' doors or calling them on the phone and trying to get them to vote in favor of a ballot measure that you think is important, there's a one to five scale. Fives are the people who are dead set against you, they're probably actively organized against you. And pretty much every campaign that I have ever worked on and every sort of organizing effort that I've been part of, we skip the fours and fives. So thinking instead about how do we get folks in the door? And then how do we deepen their understanding, deepen their commitment and talk to them about like how to actually not just feel different, but