Speaker 1
I don't want to create content for the purpose of expressing myself or for creating and sharing my art with the world. Those are all very noble. And if that's you, I fully support you wanting to do that. Me? I'm an entrepreneur. I want to build businesses and I see content creation as marketing. And so what are the results? First, I'm going to show you the results because I want you to know that this works. I want you to know that this isn't about followers and likes and shares and dopamine hits. This is specifically to put cash money into your bank account. So what happened? Well, this is my yearly revenue last year. This is all for copy blogger, by the way. I used copy blogger as the example. I wish I put that right here in this slide. Actually, I should have been more specific with that. But copyblogger.com is the platform that I monetize through my social media and through my creator ability, let's call it. So these are my newsletter sponsorships from last year. I bought copyblogger in 2020 and the first year, well, I took full ownership of it, let's say, in 2022. So, 2023 was the first year that I actually kind of knew what I was doing and I figured some things out and some things came together. So, in 2023, I made $94,500 in newsletter sponsorships. In 2023, I also have a membership site. It's called Copy Blogger Academy. And in 2023, I made $116,000 in Copy Blogger Academy membership sales. So this is gross. I took the gross number as opposed to the net number. So this is just all profit right here. And then lastly, there's digital commerce partners. So this is going to make a whole lot of sense when I explain to the actual framework. Sorry for my throat, by the way, I was just in Thailand for nine days with my wife and we got back yesterday. So I'm fighting off a jet lag, but I'm here with you. So this is going to make more sense when I talk about the actual framework. Digital commerce partners is an SEO agency that we built adjacent to Copyblogger. So copyblogger.com is sort of the lead generation mechanism that we use to sell our services. And so Digital Commerce is a business that is owned by Copyblogger. And Digital Commerce, in 2023, we did $1.2 million in total revenue. All the leads come from Copyblogger. And we founded this company in 2022. So with this framework that we've, that, I can't say I, I invented it, but I definitely developed it to fit my purposes and to fit your purposes. With this framework, we went from a brand new company to doing 1.2 million a year. So between Copy Blogger Academy, which is a very high margin, very high profit company. The newsletter sponsorships, which is also extremely profitable. And the agency, which isn't quite as profitable, but just has a lot more capacity to generate revenue. We turned Copy Blogger into probably a half a million bucks in total profit for me each year. All right. So how do we get there? Well, in this section, in Chapter 3, the Climb, I'm going to show you how I promote the brand. This is how I actually use my social media assets to generate the awareness and generate the traffic that eventually gets turned into revenue. So let's get specific. What are the tools of the trade? Twitter definitely was and still is probably the best platform when it comes to driving traffic to a website. So remember, take all of this in context a little bit. All of my businesses start from a website. I'm an SEO kind of by trade. And so long form content is really my bread and butter. And so I everything that I do, I do with the purpose of driving traffic to a website so I can turn that traffic into an email. And so with that as my main goal, with that as the context, understand that's why Twitter has been the best for me. Twitter has really, really gotten worse over the last year and the last couple of years, not just in terms of the interaction and the vibe where I used to make so many of my friends on Twitter. gotten worse. But that's not really the point. The reach has also gotten worse. So it's tough for me to say why that is. I don't speculate too much. All in all, Twitter is still probably the best place to start. And it's generated the most results for me. LinkedIn, not only is it getting better, LinkedIn is crushing it for me right now. LinkedIn is very, very effective. There's just a ton of community and networking on the site. It's very easy to get engagement and amplification of your posts because so many people comment. So granted, a lot of LinkedIn traffic is sort of people that are, I don't know what the word for LinkedIn is. It's just kind of cringe, right? And so the value per post or per engagement on LinkedIn is probably less than it was on Twitter. Nonetheless, my LinkedIn is skyrocketing right now. So I definitely suggest you do LinkedIn. Instagram is very much worth doing. I'll show you my Instagram strategy. I'm not a selfie taker. not a video editor. All of my Instagram is reposted, more or less from my long form content. And I'll show you what I mean by that. Facebook is just completely worthless for me. I think it always has been after that algorithm update. And I don't spend any time on Facebook. I don't have a personal Facebook with that being said. Facebook and meta. And I think still probably the most effective ad platform. If your goal is to generate emails, if your goal is to generate direct sales, then Google Ads are still probably the best, but we would never really use Google Ads as creators. YouTube has been extremely valuable. YouTube is where I'm spending the most amount of my energy in 2024. Second to blog posts, of course, like SEO is always number one, but just in terms of these creator platforms, YouTube is where I'm putting all of my energy. And TikTok is toxic and poisonous, and I don't recommend anybody spend any time on that app at all. It doesn't translate to email addresses by any means. The content on it is very just dopamine, hitty, and it's not a very good platform for you to build your business on. Some people just repost content on TikTok and if you want to do that, that's fine. I've gotten negative value from TikTok and I just find it to be like a really unhealthy and toxic place. All right. This is hype fury. Look, I gotta be honest. I'm like a hype fury fanboy for years. I thought you could build a great company just with WordPress and ConvertKit. And that's like sort of all that I did. If it weren't for Hype Fury, I would not be able to create the amount of content that I create. It's an awesome product. It's an awesome app. They've been a sponsor on the Copy Blogger podcast for some time. I've got to know the founder or a co-founder, Janik. So Hype Fury basically is a social media scheduling tool, but it's very nuanced in a way that it's kind of hard to explain until you use it. One of the things that I love about it is once you type out your post or your tweet, all you got to do is hit enter. And you don't have to actually stop and go to a calendar and schedule it for a specific time, you just hit enter and then hype fury does the rest and it schedules it at the most opportune moment. It schedules it on all of your different platforms. I know it sounds like a very subtle thing, but for me, the least amount of time I can spend creating social media content, the better. I like to spend my time closing deals and developing products and making relationships. I don't like to spend time creating content for social media. And so I can grind this out very quickly. Usually like 10 minutes in the morning, I come up with my content and then I just type BAM, enter, type BAM, enter. And it does the rest for me. So man, I'm not, like I said, Hype Fury is a sponsor of my podcast, but I don't have any affiliate deals with them by any means. I don't get anything out of you signing up for it, but I really, really suggest that you use Hype Fury. All right. So then, this is an important thing to understand when it comes to social media. The trick to social media growth is just about volume. It's about posting as much as you possibly can, because something that I really, really firmly believe in, and I would turn my counter or excuse my camera in front of me, it's actually a sign that I have in front of me on my desk, it says nobody knows anything. And it's so true. I always sort of roll my eyes when people say that they know the perfect thing to post or the perfect time to post or if you do this, you'll go viral. Nobody knows what the hell they're talking about. All you can do is create as much content as you possibly can, make your content as best as you possibly can. And through that consistency, you'll eventually find some winners. And so I'll give you a perfect example. This right here is the most popular tweet I've ever created. I didn't create this tweet because I thought it was going to generate a bunch of business for a bunch of growth for my business. I just had an idea and I put it out there. It's the same thing I always do. There's no way I could have expected or anybody could have expected that this was going to be the tweet that went the most viral for me. And so I've totally quit trying to play that game. And I think anybody that just feels they have a grasp on what's going to work and what's not going to work, it's total bullshit. Nobody knows what they're doing. We're all just doing the best we can. And sometimes things work. And sometimes they don't work. Sometimes the things that I spend so much time on, and I think, Oh, wow, this one's really going to take off completely flop. There's no rhyme or reason for it. You just, you put out as much as you possibly can. So I have no clue why this happened, right? The profile clicks alone from this one tweet, got a half a million impressions, 10,000 total engagements. And then I highlighted the profile clicks because like I said, this is what really matters for me. So people see this tweet, and then they click on my profile, and then they click on the link, which goes to copyblogger.com. 939 clicks, offer them one tweet. But the hysterical thing is if you see the follows, it only got six follows. And I've had tweets where I've generated 100, 1,000 follows. And usually those tweets have to do with some kind of perspective that I give personally about my business. This is more of entertaining or name-dropping type deal. So I have no clue why this happened. I'll say it until I'm blue in the face, but I think it's the most important advice anybody can have when it comes to sharing their ideas on the internet. And it's that nobody knows what they're doing. Nobody knows what's going to happen. Your best bet is just continue to put volume out there because eventually something will happen. I can guarantee that. If you keep doing it, something good will happen. But if you do everything with an expectation that this has to be great, you're going to fail. You just will. All right. And I told you, remember I told you about Instagram and I have a certain way of doing Instagram. Well, this is why, because this is, this is how I treat social media in terms of where I get the ideas. So I repurpose everything. Everything for me starts in long form. So I'm a writer. For me, that means a blog post. So I'll take a blog post. I'll cut that blog post up into LinkedIn posts. I'll cut that blog post up into a bunch of different tweets. I'll turn those tweets. I actually stopped doing this, but you can do it. There's really cool apps where you can take a tweet and sort of turn it into a video for you on Instagram. You can post those on videos. Now I just take screenshots of my tweets and post them on Instagram. You can turn the blog post into a YouTube video, which is actually what I do. I basically just talk. It's a little bit more freestyle because I talk into the camera like talking head videos, but the concept or the subject matter is basically what I wrote about in the blog post. And it really, really helps. So to summarize, one piece of content, one long form piece of content, you can chop up into a million different shorter form pieces of content. This is important because remember, I don't like to spend a whole lot of time thinking of what to post on social media. It's a terrible use of time. If you create a long form post and you have an argument, or you have a long out, well articulated piece of content that has sub sections to it and, and nuances and ideas, that's all you have to do. That's what you spend your time. And then from that, you'll be able to repurpose and curate a lot of your different short form pieces of content. So the system is exactly what I do. I've been doing this exact system for years, basically, ever since I ironed out how I want to put this framework together. I start with a long form blog post or newsletter. By the way, this also works if you're a podcaster. Your long form podcast, your interview podcasts can be your top level piece of content. So I start with a blog post or a newsletter. I turn the long form post into a Twitter thread or like a long form LinkedIn post. then I turn those ideas into individual tweets and individual Posts and then I turn those tweets into carousels on Instagram. So that's actually kind of interesting because I've experimented with both The carousels on Instagram worked really really well a couple of months ago. And I've experimented. I've since stopped doing the carousels and I've started just posting them as one-off pictures. I've gotten a lot more engagement that way. I haven't A-B tested those in a while. Nonetheless, you could easily turn those into carousels too, and that would be like a perfectly valid way to do it. So here's my Twitter activity. I'm putting this on here because I want you to see that I'm not like an influencer. I don't have millions of followers. If I get millions of followers, that'll be great. That's not necessarily my goal. I want you to see my numbers so that you can really see you can get a lot from a little like if you do this Right, you can make a ton of money from a decent social media following So in the last 30 days, I've gotten 333,000 impressions on Twitter in the last 30 days. I've gotten What is this 119? thousand impressions on LinkedIn and you can see I have 36,000 followers on LinkedIn I have 31,000 followers on Twitter. I don't think I took that screenshot here, but right? Like those are decent follower numbers. I've worked really hard to build those profiles, but it's by no means like millions of followers. You don't, if you get millions of followers, great, but you don't need millions of followers to build a good business. And then on Instagram, I only have 3,700 followers, but my Instagram is doing well as well. You can see that I reached 13,000 accounts over a 30-day period. Most importantly, look, this is the most important thing. Remember, I'm using social media. I'm taking from social media. I give nothing back to social media. I don't advertise. I don't create communities on Facebook. I don't do any of that. I own everything. And so all of that work is done for the sole purpose of this. So this is the most recent broadcasts that I sent out in my ConvertKit account. The two that I used where I highlighted the open rates, that's because those are newsletters, those are where I sell sponsorships. You can see I even promoted the Hey Creator Summit, which is what we're doing right here. Sent that to 64,000 people, and that was still a 50% open rate. So you can really generate a lot of results through your email list. And the email list is where all the magic happens. So all of the work that I do on social media is done for the specific reason of building my email list. And this is where I build my business. All right. So how did this all come together? This is the elixir, right? In the hero's journey. This is the lesson that Luke Skywalker learns that he eventually has to bring back home with him. So this is the lesson. This is how it started. This is Ethan. This is my friend Ethan. Some of you guys may know Ethan. He worked for the Hustle for many years and that he worked for Sam's, what's Sam's company called, Hampton. He joined Hampton. He was their community builder and now he's out doing his own thing. You can check out his newsletter. It's called The Right to Rome. R-I He and I co-hosted my podcast together. One of the episodes that we did, he told me about the framework that a lot of the successful media companies use. It's a framework that I've essentially am presenting to you and I've modified for myself. I've kind of modified it for a little bit more of this creator platform because he took this example from the Motley Fool. And the Motley Fool does like millions and millions of dollars and so there's this much more robust. I've simplified it for us. All right, so this is the framework. It's so simple, guys. It's so freaking simple. But once you see it, you can never unsee it. So this is how it works. First, you give away free media. You monetize that free media through sponsorships, that email list, which is your newsletter, basically, which you sell through sponsorships, you then sell front end products. Once people have seen the front end product, they've either bought it, or they haven't bought it. And you have two options, you can then pitch your back end product to the people who have already bought the front end product, or you can pitch your back end product to everybody. I personally do something in between. I don't exclude my backend product only to the people who have bought the front end product, but I do organize my list in a way to where I know I'm pitching a backend product to somebody that either has the means or has the interest or would be relevant. The reason why is because I don't want somebody to unsubscribe through a pitch. And then I lose them on my newsletter list, right? Because the more subscribers and the more of an open Reddit have, the more valuable my sponsorships are. So, uh, it's really up to you. I recommend being a little bit sophisticated with your tags and your organization in, in your EMS your email marketing software. Obviously I use ConvertKit. I'll always use ConvertKit. But you could follow this framework without any organization at all. Free media, front-end products, back-end products. That's the name of the game. Okay, so how does it work? Well, your free media, you monetize through sponsorships, like I said. There's a lot of different ways to do this. I prefer newsletters simply because they have the highest CPM. When somebody subscribes to a newsletter, it's usually because they want to belong to that kind of community. And so your subscribers very much match like the demographic and the psychographic that advertisers would want to put their products in front of. And so you can just get the most money for your newsletter. I charge about $2,500 per sponsorship of each copy blogger newsletter. I charge about $500 for my personal newsletter, my timstadsts.com newsletter, which I, I'll explain to you in a little bit. Um, I like newsletters because I'm a writer and because they're the most profitable, you could definitely do the same thing with podcasts, podcasts. You can make about 25 bucks per CPM, uh, a YouTube channel. You can absolutely sell sponsorships through a YouTube channel. Uh, that's about $15 a CPM. And then you can sell sponsorships on your blog. This is a little bit old school. I don't necessarily recommend doing this because in my view, you can not have ads on a blog. And that way you are increasing the conversion that somebody will sign up for a newsletter by basically promoting yourself. Like I like to see my blog as a way to promote my own business. It's almost like I'm sponsoring my own business. Really, I'm just creating media to grow my own company. And the CPM on blog sponsorships are very, very low. So I wouldn't recommend you do it, but hey, some people just, they just like to write blog posts and make a little bit of money on the side. So if you want to do that, you can. Nonetheless, this is the top tier of the framework. This is free media. All right, up next, there's front end products. So what does it mean to have a front end product? Well, it's priced for volume. So the pricing is as such that you're not intentionally trying to price somebody out. You're trying to sell as many as possible. So you're priced for the purpose of having volume sales. It needs to appeal to the masses. So I'm not saying that you want to be the Huffington Post where you're literally trying to appeal to every single person in the world. You want to have a niche or a specific avatar that you're trying to go to. But nonetheless, like anybody who signs up for your newsletter could be a potential customer for your front end product. They are going to be low revenues in the sense that the price point is low. So it's difficult to really, really get the revenue numbers up to the millions of dollars, although it's totally possible to do it. It's just difficult as creators for us to hit those kind of numbers through a front-end product, but they're high profits. So when it comes to a front-end product, you want the cost of replication to be basically zero. So one of the great things about digital products is that once you make it once, you never have to make it again. And this is different from, you know, when I sold my t-shirt company where every single time I sold a t-shirt, I had to make a t-shirt. You don't have to do that. When it comes to digital products, once you've like hit your, your base level nut, then everything that you sell is a profit on top of that. So they're, they're high profits. Um, and then the pricing. So anywhere from a hundred bucks to 500 bucks, 500 bucks would definitely be on the higher end side. It would be difficult to consider a $500 product, a front end product, but you could, you know, like you could sell courses for 350 bucks. You could sell for 500 bucks. Absolutely. Um, you just might get to the point where you're pricing it so high that you're going to be eating into your backend product. Okay, so this could be online courses, eBooks, digital products. Like I said, I have a membership site. It's priced for the masses. You're supposed to appeal to as many people as possible. then these are your back-end products. These are priced for exclusivity. This isn't for everybody. And like you want to be intentional about that. You want to say, this probably isn't for you, right? Like, oh, you can't afford it. It's not for you. Oh, like you don't meet these criteria. It's not for you. You want to appeal almost to the elites. You want to appeal to the people that feel like they want to get more out of you and out of your community than just a membership site or a course or an ebook or whatever your digital product is. So these are very high revenue products and they're very, very high profit margin products. $2,000 or more is where you want to be with your back end product. So these are high value products, right? Typically, on like a creator business, you'll have your front end product being a digital course, and then your back end product being a mastermind. I mean, you can charge 50 grand for a mastermind if you could build your reputation to that point. It's definitely possible. They're high revenue and high profit margin products. You could even sell services as your back end product. And frankly, this is what I do. I don't have back end masterminds. I don't personally have a whole lot of desire to run a mastermind. I'm just kind of shy and weird and awkward. But I run killer services business. And so I'll show you how I treat services as my back end product. So this is how I did it. This is how I created the machine. If you have a phone, take pictures, this is the how. This is specifically how I do it. So this is the back end of my ConvertKit. If anybody knows what this is, this is basically your automation. Does my mouse work? Oops. Okay, so I was hoping I could kind of highlight, but these red boxes in the automation, these are the forms, right? So the automation goes from top to bottom. So think of the top to bottom as like the journey that your subscribers come on. So these are the forms, right? New home page, main automation. This is the sidebar form. And then if you go to copyblogger.com, you'll see the pop-up form. That's why this one has so many more subscribers. And this is over the course of, I think the last nine months or so. So they come in, how they subscribe. And then the first thing I do is I tag them, right? Because I want my newsletter subscribers to be tagged specifically for the newsletter. And this gives me room to organize my list in other ways, which I'm not gonna talk about now. But the point is you just, any time somebody comes in, I always tag them. This is for all of my companies. I always tag them as a newsletter subscriber. The next thing I do is I pitch them. So I pitch them right away. This is such an important lesson. Like sell right away. People are scared to sell. They signed up for your list because they want more of what it is that you're offering. So sell them right away. And actually that's part of step two. So step one is simply to tag them because this is your sponsorship. You need to organize your list. And then this right here is my pitch. So let's see what that pitch looks like. So the way it works is when they come in here, if I were in the back end of my convert kit, I could click this link right here. And as I clicked it, you would see my sequence. The sequence is basically just a series of emails that you can put together. And so I send two emails. So this sequence, this copy blogger introduction sequence, both of these are pitching the copy blogger Academy. Both of these are pitching the $199 product. I do it right away. I don't wait, I pitch them right away. There's a whole bunch of stuff in between here and there. I wasn't sure how specific I wanted to get, but basically I'll just tell it to you. So if somebody doesn't buy right away, then I'll give them like a really short window to take advantage of a discount. And you don't necessarily have to do that. Sometimes I debate either as to whether doing the discount is even worth it or not, but I do choose to do it because it increases sales. You can do that. I'm not going to show you the whole series of how to put those sequences together. You can email me afterwards and I'll be happy to show you. But what I want you to really understand is that step three, now I promote my backend product. So there's a delay. There's 10 days, because I don't want to just completely hit them with everything. I've already pitched them on my front end product, I've pitched them on the Academy. And now if I were to click this sequence right here, you'd see a series of emails, which is case studies and proof of concept that we can SEO their site. So this appeals to bigger businesses, right? This appeals to product developers and SaaS companies. This is like really minimum 10 grand a month, probably eight to 10 grand a month. And the CTA in those emails goes to here. So if you wanted to, you could go to digitalcommerce.com and you'll see the website. But I actually have a services page on copybob.com. And you.com/services. And it's just a lead form. And then this is the above the fold. So if I were to scroll down, you could see like a lot of the testimonials and a lot of the social proof. But but nonetheless, all I'm here is collecting leads. And then we have to close on these leads. So I'm going to go back a second because I just want you to see how simple this is. This one automation has generated well in total with all of my companies, like we do 5 million a year and it's all the same exact thing over and over and over again. They come in, you tag them in the newsletter. The next thing you do is you pitch them on the front end product. The next thing you do is you wait and then you push them on the backend product. In my case, the backend product is an SEO agency. I like service businesses. I like agencies, but it could be a mastermind. All right. So once again, I'm Luke Skywalker. I just learned the lesson. I learned, I learned that Luke is my father. And now I have to bring the elixir back home to Tatooine. And I'm about to sit around the fire with Princess Leia and Hans and Obi-Wan and Yoda are going to be ghosts. So once I learned this framework, I quite literally applied it to everything. So TimStops.com, this is my personal brand. I do the same exact thing. So I sell sponsorships to my personal newsletter. And those are cheaper sponsorships, obviously, but I kind of like that because sometimes 2500 a month for the excuse me, 2500 an issue for the copy blogger newsletter is like priced out of some people, but at 400, 500 bucks a month, I have about 1200 people here. And I get all of these subscribers through SEO because all of my social media stuff that we just talked about that all promotes copy blogger. And so this list builds slowly, but it's very effective. And the front end product that I use for timstots.com is also Copy Blogger Academy. But the back end product I use is just coaching services. I don't typically do coaching because my time is better spent growing businesses. I'll make more money. But every once in a while, I do come across somebody that seems really, really genuine. And they fill out the form and I'll charge a thousand bucks for a coaching session. Nonetheless, the point I'm trying to make is that if you were to see my ConvertKit sequence, you would see the same thing. They sign up for an email. They get put on the newsletter in which I monetize through sponsorships. I sell them Coffee Blogger Academy through the front end product and then I collect leads for a coaching service on the back end product. I just went through the whole Coffee logger sequence. This is what I do there. For Stadze internet marketing, this is my agency. So I wanted to put these next two examples in because these aren't creator businesses in the same way, but the framework is exactly the same. So what does that mean? Well, if you go to the website, you'll see there's email forms. I collect about three to four email addresses a day. In that sequence, the first thing I'll do in the ConvertKit pitch is I'll sell a low dollar audit. I'll sell an audit for 250 bucks. And I get a decent amount of these. The truth is, the audit is like a lead gen thing. A lot of times I'll do audits for free if somebody reaches out to me. But when I do it in the sequence, I do it for a fee. I charge 250 bucks for an audit. So I'm literally getting paid to get leads. And what that does is for me, it filters out a lot of the people that are interested in just following the newsletter and you can filter out people who are serious about being customers. Because if they're willing to pay for an audit, then I can use that as leverage to sell the backend product. And in this case, the backend product is lead generation services for treatment centers. It's a lead generation agency that works in the addiction treatment field. And so if somebody fills out the audit, I got paid 250 bucks. That's my front end product. And then I called that and I say, Hey, you've already paid 250. You know, I'll do you a favor. If you want to sign up for the monthly services, which is anywhere from five to 15 grand a month, I'll take off $500. You know, you've already shown some willingness. It's clear that you want to do this. Um, you, you, you did me a service by becoming a customer of mine for my auditing services, I'll do you a favor and I'll take off 500 bucks a month. And so in a way, my front end product is like a lead generation machine for my back end product. Nonetheless, the framework is still exactly the same. There's the free media, which I monetize through sponsorships. There's the front end product, which in this case, I monetize as an audit, is the back end product, which is services. And lastly, this is Sober Nation. I encourage you to go to this website because it's the same exact framework. It's just a little bit different. So this business monetizes in two ways. It's a directory basically of addiction treatment centers in the country and we sell directory listings to treatment centers. And so that's my front end product, but we also are a Legion agency. So a lot of times people come to the website looking for resources, and they'll just call us because they want help. And when they call us, we have a list of clients who we can say, yeah, sure, I have somebody who's a perfect fit. We don't actually take the calls ourselves. I'm not going to get into the specifics of how this business works, but nonetheless, the business monetizes through advertising and through lead generation. And it's the same exact method, right? They'll sign up for the newsletter. I send a newsletter every week. I'll sell sponsorships on that newsletter. Sometimes I'll sponsor the newsletter as my own business. I'll just say that we have a directory. You can check out the directory. People go to the directory, they look at our advertisers, and it'll monetize that way. And then in the backend, I talk about the actual help that we provide. And those are the real high dollar products. So it's just the same concept, right? It's free media into a front end product, into a backend product. Now you can swap out exactly what those products are and what they look like, but nonetheless, you're bringing people through this journey of the masses and making it more and more exclusive and more and more profitable for you as time goes on. Lastly, I believe in you. I always like to end with this message because you have to understand, I was like in a terrible spot in my life. I had a lot of trouble as a young man. I was a drug addict. I got sober and that journey led me to where I am to now and I am not like a special person. I just give life my best effort and I say this because believe me if I can do this, you can do this. There's nothing that you have that is different than me. There's nothing that I have that makes me like in a better position to succeed than you. I started at the same place that you did and I just slowly, slowly worked my way up and up and up and up until I've learned some of these lessons and I've had some of this experience that I can share with you. So if I can do this, you can absolutely do this. Thank you for listening to the Hey Creator podcast. This show was produced by Tim Forkin and would not be possible without the support of our incredible team at Hey Creator and the Hey Creator community. Make sure you connect with us on all of the socials at Hey Creator Hey. And for more information on our company, go to HeyCreator.com and also sign up for the newsletter while you're there. See you next time.