How to Embrace the Power of Influencers and Creators

Bailey: A brand that lands with consumers as well loved and well known is not over. No matter how difficult the challenge looks in front of you, there's probably a route back to growth. What people loved about Bailey's in the 1970s is actually what people love about Bailey's today. The third area is we also embraced the power of influencers and creators. And through them, we learned our way into the contemporary indulgent space.