Jim Collins: Why do we exist? And here's the question, is this for marketing purposes? He says many companies have that but they don't feel very real or they're worded for people on the outside. "We want people to be fulfilled in their work because they spend so much time there," he says.
Every organization needs clarity. And the first question every company needs to answer is "Why do we exist?" Pat and Cody sit down to discuss and offer real-world examples of clarity.