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3min chapter
Episode 95: Randall Rothenberg, former head of the IAB
Marketecture: Get Smart. Fast.
Examining the Rise of Retail Media Networks in Digital Advertising
This chapter explores Grubhub's latest initiative in digital advertising through its new retail media network. It examines the competitive landscape with Uber Eats, the strategies to boost ad revenue, and raises concerns about the originality and consumer impact of RMNs.
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