3min chapter

On Branding Podcast  cover image

Using Archetypes To Shape Brands with Chris Konya

On Branding Podcast

CHAPTER

Building Brands With Archetypes

Sylvain: Oftentimes, I think that archetypes are a common and easy way to connect over ideas. So how we're building brands, we're looking to build unique brands with differentiation. But those brands connect to people through common ideas that may be less differentiated. And so archetypes often are a nice way for us to talk about the foundational footholds or anchors of a brand. It's all about the idea at the end of the day, you're, it's a creative process.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode