Content and Conversation: Organic Growth Insights from Siege Media cover image

SEO M&A w/ Mike Yon

Content and Conversation: Organic Growth Insights from Siege Media

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How to Make a Good Acquisition

I think marketplaces are a great way to gauge that especially for those lower to mid tier niche website acquisitions. I'm also just very tied to my own process for coming up with a valuation that I think is fair because everybody has different risk profiles right. And so you know if your payback period is two years three years or whatever to break even or if you're just getting started out and say hey I want to make my money back in six months. That is a perfectly fine acquisition thesis. It's really all about like what you're super comfortable with and you know making sure that you're doing deals that are going to be financially comfortable for you and your family and your business.

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