[BEST OF] How to Come Up With Endless Unconventional Ideas
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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How to Be a Category Connoisseur
How do you challenge conventions? How do you become that person at that brand that seems to be always doing something where others say, ah, i wish i had thought of that as well? So step one is to make sure you pick the right category. Step two is to ask yourself your team, the founding team, the leadership team, what do they hate the most about the category? Now it's a bit tricky, because you might be what a young mimon the utter different, calls a category connoisseur,. But this is how those artists and brands that you really admire are goang abot it. This is the question they're askingin themselves. And once they understand
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