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More Than Just A Checklist: How to Effectively Apply Behavioral Science | Torben Emmerling

Behavioral Grooves Podcast

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Applied Behavior Change

In the lab, what you're trying to do is isolate that specific component that is driving the behavior change. And i think that's a key peece. I did some work with the ragaram bamarajo, who is at the indian business school. He foundat this tremendous symmetry between what was happening in the field versus what could be replicated in the lab. That just makes the story stronger.

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