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The Purple Cow
i really wanted to be the opposite end of the megaphone when hermosi and the six week challenge and that high volume sales marketing culture was amongst a lot of the independent microgems. Evena iron tribe fitness was a client of gim launchet, like they were using the same tactics. But i kept telling o, fluck the marketing thing. Focus on brand,. Cause at the end of tha day, f you're all using the same we challenge click funnels process, you're all going to look fukin like anyway. And the thing what will emerge is the purple cow, the thing that doesn't, you know, alla Seth goden, the