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Inside Glossier’s Iconic Social Approach

Social Pros Podcast

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The Secret Sauce of Being Agile and Social

I love hearing about the cross-functional work behind the scenes. I think content can't work in a silo. How do you keep that agility, keep that flexibility to be there during the important moments when they matter across these different channels? We're actually experiencing right now a viral moment on TikTok. Our perfume is going viral and we stepped in really, really quickly with some paid boosting for it. Glossier's ability to genuinely tap into the culture of the internet and what was happening in the moment makes them stand out.

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