Jan Oliver Schwarz 'Strategic Foresight - Winning the Uncertainty Game'
The New Abnormal
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The Difficulty of Trend Research
The new book is a guide to the entire practice of trend research. It looks out for those weak signals of change, which can be environmental scanning or trend research. And so that in a way is for me a starting point also to just to start discussing the difficulty one has with trend research and trying to look for something where I'm not completely sure what I should look for. That's part of the starting point of strategic force and activity.
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