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The Importance of Making Design a Strategic Business Partner (with Wolfgang Bremer, Head of Design @ Elli)

One Knight in Product

CHAPTER

Is It Important for the Design Team to Report to the Top?

The adder makes a lot of sense. And ovi see, there's a lot of parallels with how you might see product management working in certain organizations as well. Do you feel that it's important for the design team to report through a certain se sueet member? Or is that something you just have to tackle from the ground floor and make the progress you can from within the team? That's a really good question. And to be honest, i think, yes, design should have a way to communicate right to the top. S s design, no.

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