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Do Sonic logos actually work?
The Hustle Daily Show
The Rise and Fall of Sonic Logos
Sonic logos include everything from that t-dum sound you hear when you open up Netflix to the crunch of a tostitos tortilla chip in a TV commercial. Mark Whitaker: Sonic logos aren't literally everywhere, something like maybe 10% of big companies have them. He says people really believe they can be effective but there's not been a lot of academic studies to show their efficacy.
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