This chapter explores how Apple's culture and leadership vision contribute to its innovation and product success. It focuses on the high standards set by a key influential figure, demonstrating how these principles are embedded in Apple's ethos and impact its products today.
Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. Guy was the chief evangelist of Apple and an executive fellow of the Haas School of Business at UC Berkeley. He’s the bestselling author of over a dozen books, including Wise Guy, The Art of the Start 2.0, and a new one, Think Remarkable, which is now available wherever books are sold.
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