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18min chapter
Engaging Gen Z - Crafting a New Era of Digital Banking
Banking Transformed with Jim Marous
Meeting the Demands of Gen Z
This chapter explores the core needs and values of the younger consumer, particularly Gen Z, and the challenges faced by traditional banks in gaining their attention and trust in the digital banking industry. It discusses the importance of innovation, differentiation, and providing connectedness, financial confidence, and seamless experiences to meet the desires of Gen Z.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode