How to Get Better at Copying Yourself

I feel like we live in a place where it's become so much easier to silo yourself that it becomes that much more important. One of the things I'm trying to work against is just doing the same thing over again because it's easy to do. Your customers want you to be utterly replyable, but they actually need you to keep improving and changing. They can't see how that could be possible, but part of what you're doing as a creator is sort of doing this impossible thing of coming even better than you were. And so it's so difficult to see how you can make it better than both sides now. So that's the challenge of not getting into those loops that

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