Today on the podcast, we talk about finding and surfacing the stuff your customer absolutely hates. If you find that thing and solve it for them, a business usually follows. Humans will go to extraordinary lengths to avoid doing something uncomfortable. As even passive listeners of the show know, because I won't shut up about it, I had a baby and moved to Connecticut.
Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.