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What Did the Ads Say About Abortion?
The first ad talked about this being a mandate. It was a, the amendment would mandate government control over your private medical decisions and pave the way to total ban on abortion. And that initial ad was, you know, obviously just the starting point for our conversation on television. But what's interesting is that that message, the message about freedom, that it was the top message for all groups, our base voters, Democrats, progressives, moderates, conservatives. That is something that is a shared value amongst all those groups of people.